3G version of iPhone experience "quality gate"

iPhone fans may not be the most difficult to sustain high prices, but quality problems, as this will directly affect the iPhone in their mind of "cool." Yesterday, the user broke the news to this newspaper said, as the latest 3G version of iPhone's back cover with a plastic material, cracking problems have been more common.

Discussion first appeared in Australia, the iPhone enthusiast forum abroad, users claim, 3G version of iPhone has not been in trouble before the artificial compression, only after repeated use of crack automatically. Yesterday, reporters also found, including the "iPhone Chinese Forum" also appeared in a number of digital community related discussion, users have even posted a picture, the picture shows the location of cracking iPhone back cover near the headset jack and a few in the back cover side.

3G version of iPhone is the latest version of the iPhone, from July 11 onwards, it includes Hong Kong, China, including more than 20 countries and regions on sale. Some analysts said, iPhone all versions of shipments this year may reach the 10 million. At present, accused of the most pure white 3G version of iPhone, due to the impact of tight supply, and now the mainland gray market version of the white iPhone 3G 16G's price is close to 10,000 yuan, the price of the store have more than 8000 yuan.

3G version of iPhone's back cover and significantly different from previous products, which use the aluminum alloy material, while the 3G version of iPhone is using engineering plastics. The reasons for cracking occurs, the present because there is no official explanation, the user is confused and the more popular view is that the machine back cover close to the battery, due to thermal expansion and contraction caused many cracks.

In response, Apple's public relations head, told reporters the Chinese response to that, because an iPhone currently do not have any formal entry into the Mainland, it is not possible for users to bear the obligation to repair and replacement. "If there is a problem, users can purchase to contact the operators." The person in charge, told reporters that the current Apple in any market arrangements have not yet recalled.

Although Apple could do nothing, but the owner is very enthusiastic parallel, an Taobao shopkeepers yesterday told reporters that the situation of cracking in parallel from Hong Kong in the fairly rare, if cracking, parallel importers are willing to provide replacement services.







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Dell shipped the wrong price is not the defendant of fraud: frozen funds

July 24, according to Taiwan media reports, Dell Computer online store with the wrong price events, from the original simple consumer disputes, turned into a criminal case. Buy on a million computers and monitors of the public, the grounds of non-compliance has to Dell, the Dell fraud to court, the court to freeze a bank account in Taiwan, Dell; as the account collected for the Department of supplier accounts, transfer billions of funds have been frozen once, Compal Foxconn has been mistaken for vampires and other suppliers unprovoked.

Dell Taiwan site with the wrong price, the online world a mass 10, 10 pass 100, 26 000 users, the influx of hundreds of thousands within a week order Dell to clean up the mess, agreed to do that subscriber 1000 yuan discount coupons, the original price 60,000 yuan NT Latitude E4300 notebook, paid 20,000 yuan coupon NT users in Taiwan do not appreciate, it seems "Small to large whales," play for the re-staged.

Stuck suppliers and procurement funds suffer

It is understood that several financial strength of users, hundreds of million in relief will be remitted to Dell's account, then Dell refused on grounds of performance, Dell reported fraud, Chungli accepted and referred for criminal police, the judge has frozen Dell open an account at Citibank, Dell has been frozen so hundreds of billion yuan.

A Dell supplier, said Dell account in Taiwan, only a very small part of the paragraph from the public network share, Dell Corporation to import most of the money is used to pay suppliers for goods such as panel, Dell account has been frozen , all suppliers can not get money, once hopping anxious, complained to Taiwan Premier Liu.

"That tens of millions of consumer disputes, Dell put up hundreds of billions of accounts frozen, do not comply with the principle of proportionality."

Dell: everything has gone back to normal operation

The company said the Dell "with the wrong price," the event has not happened before, a week to sell dozens of monitors very great, after the incident, actually it was a night to set the tens of thousands of units, also with a "horse dog" other pseudonym purchase, in addition to leave cell phones, nothing left, "so many friends there would be no real money? how a way to simple consumer disputes, exaggerated into a network of fraud."

It is understood that Dell To keep these "financial capability" of users in negotiating a transfer from the head office on billions of dollars into counter-guarantee to the court, although the bank accounts were unfrozen, but the simple online shopping disputes, actually got 10 billion Yuan procurement account has been frozen, other multinational procurement in Taiwan, such as HP, Sony, Dell account that the provisional seizure of all events have an international joke.

Dell Asia Pacific Public Relations Manager Hanjian Yao, who have been reluctant to Dell's account is frozen for comment, but stressed that "all is over," Dell has resumed normal operations in Taiwan, the website received tens of thousands of Taiwan's orders, Han Jianyao that "Consumers do not so much under the single, We don't expect them to own. (We do not expect consumers will buy)."

Have money to pay the purchase price for the consumer, Hanjian Yao said, Dell will exchange as soon as the money back to consumers, as many visitors using the pseudonym order, and leaving only the cell phone, Dell users to return the money one by one, take some time .







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From the "advertised" to "point and to announce"

When attention is becoming a valuable economic time, eye actions, and the ads almost everywhere, TV, newspapers, signs, elevators, dining table and even the toilet. The reason is that those who feel disgust, or spread of information too, or non-own needs. If the advertising information is exactly what we want, but even that has done much prefer to search.

Advertisers intent understandable, since spent much of the silver, do not always want to point to information sent through various channels the eyes of the people, attention, memory and even buy.

But the "advertised" it means for advertisers is a huge waste of resources, when transmitted to a decentralized manner when the crowd dispersed, the audience, the unwanted intrusions counterproductive.

September 2005, world-renowned marketing guru Philip Kotler, a marketing communications throw new concept - Precision Marketing. He believes that companies need to be more precise, measurable, and high return on investment of marketing communications, and actions need to be more results-oriented marketing communications program, advertisers should be more focus on direct marketing communications investment. Businesses face intense competition, to understand consumer habits, with precise marketing tool to get more potential customers concerned about the company can win more business opportunities.

How to achieve precision marketing it? In the network marketing has become a powerful means of assistance, many people began turning their attention to the Internet. Internet with its multimedia properties, 24 hours ended and so did not allow advertisers love for me. Lack of resources is no longer in an era of more competitors tend to be more distracted the attention of the audience. As more advertisers to invest in online advertising, the internet advertising prices has improved, "advertised" once again exposed the drawbacks, precise and effective form once again become the network of the most urgent demands of advertisers.

Recently, the "point and told the" new marketing model is being introduced to China. "Point and told the" change one-sided pursuit of traditional advertising coverage, face turned to the crowd to focus on your audience segmentation and audience effects.

The first reported use in the domestic network marketing point of "a gift" membership site is used, each member must fill out detailed personal information. Point reported net screening and treatment according to the system, can provide the database needed to advertisers, the advertisers promote their audience delineated groups, designated groups with certain characteristics of the audience. In this way the "advertised" to "point and to announce" the pursuit of coverage from the traditional to the occupation point, eliminating the spread of the blind.

Visit some sites, the ads are another common and simple. Reported net distinctive point is that the audience will see when browsing the site a related issue, only when the audience clicks to answer questions, became an effective advertising communication. Advertisers paid advertising, is calculated according to the answer click, do not answer, do not click, not pay-choice answer only to deepen the audience appeal of the content of advertising impressions, and screening out the advertisers want to target audience .

In the advertising industry, a famous saying: "I know I wasted a lot of advertising, but I do not know where to waste." Grasp on advertising effectiveness and cost control, is assiduous advertisers. Point reported model, advertisers can choose to have some characteristics of audience groups, and based on market conditions to control the target audience see every day the number of ads. Advertisers through advertising, adjust the next issue of advertising target audience, to avoid the waste of advertising costs, truly controlled, the rate of return to higher costs.

Report of the nature of point is simply read from the customer information in an accurate value of the feature, which on-demand advertising. Enterprise customers often accumulated some resources and information, how to dig out of existing customers useful information, providing value added services, is placed in front of many business problems.







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