From the "advertised" to "point and to announce"

When attention is becoming a valuable economic time, eye actions, and the ads almost everywhere, TV, newspapers, signs, elevators, dining table and even the toilet. The reason is that those who feel disgust, or spread of information too, or non-own needs. If the advertising information is exactly what we want, but even that has done much prefer to search.

Advertisers intent understandable, since spent much of the silver, do not always want to point to information sent through various channels the eyes of the people, attention, memory and even buy.

But the "advertised" it means for advertisers is a huge waste of resources, when transmitted to a decentralized manner when the crowd dispersed, the audience, the unwanted intrusions counterproductive.

September 2005, world-renowned marketing guru Philip Kotler, a marketing communications throw new concept - Precision Marketing. He believes that companies need to be more precise, measurable, and high return on investment of marketing communications, and actions need to be more results-oriented marketing communications program, advertisers should be more focus on direct marketing communications investment. Businesses face intense competition, to understand consumer habits, with precise marketing tool to get more potential customers concerned about the company can win more business opportunities.

How to achieve precision marketing it? In the network marketing has become a powerful means of assistance, many people began turning their attention to the Internet. Internet with its multimedia properties, 24 hours ended and so did not allow advertisers love for me. Lack of resources is no longer in an era of more competitors tend to be more distracted the attention of the audience. As more advertisers to invest in online advertising, the internet advertising prices has improved, "advertised" once again exposed the drawbacks, precise and effective form once again become the network of the most urgent demands of advertisers.

Recently, the "point and told the" new marketing model is being introduced to China. "Point and told the" change one-sided pursuit of traditional advertising coverage, face turned to the crowd to focus on your audience segmentation and audience effects.

The first reported use in the domestic network marketing point of "a gift" membership site is used, each member must fill out detailed personal information. Point reported net screening and treatment according to the system, can provide the database needed to advertisers, the advertisers promote their audience delineated groups, designated groups with certain characteristics of the audience. In this way the "advertised" to "point and to announce" the pursuit of coverage from the traditional to the occupation point, eliminating the spread of the blind.

Visit some sites, the ads are another common and simple. Reported net distinctive point is that the audience will see when browsing the site a related issue, only when the audience clicks to answer questions, became an effective advertising communication. Advertisers paid advertising, is calculated according to the answer click, do not answer, do not click, not pay-choice answer only to deepen the audience appeal of the content of advertising impressions, and screening out the advertisers want to target audience .

In the advertising industry, a famous saying: "I know I wasted a lot of advertising, but I do not know where to waste." Grasp on advertising effectiveness and cost control, is assiduous advertisers. Point reported model, advertisers can choose to have some characteristics of audience groups, and based on market conditions to control the target audience see every day the number of ads. Advertisers through advertising, adjust the next issue of advertising target audience, to avoid the waste of advertising costs, truly controlled, the rate of return to higher costs.

Report of the nature of point is simply read from the customer information in an accurate value of the feature, which on-demand advertising. Enterprise customers often accumulated some resources and information, how to dig out of existing customers useful information, providing value added services, is placed in front of many business problems.







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